However, one thing that’s common across all three CMS is that unless you put in some effort towards good SEO strategy these websites won’t rank well.
While a particular CMS might offer a different provision or a plugin or tools for SEO, the basics remain the same.
But Joomla is slightly different, it does stand at a superior SEO ground because it has been built with both the flexibility and the foreknowledge to let you optimize pages and articles.
Here are a few Joomla SEO tips that will help your Joomla website do well in SERPs (Search Engine Result Pages).
Joomla extensions for SEO
If you browse through the JED (Joomla Extension Directory) you’d be able to see a lot of plugins and extensions that work specifically for SEO. These extensions work towards optimizing your content for the web and help to boost ranking.
Now there are a lot of them and if you are one who gets baffled by quantity, try sticking to a select few of these and then keep adding to your list.
There are some that’s very fundamental but crucial; you can start with them.
SEO Generator will help you give you the correct keywords and descriptions for your write-ups. So if yours is an article-based website, you need to harness the power of this extension.
X-map is another valuable tool that would boost SEO, and it would help the bots in accessing the relevant pages and then rank them high for search words of those pages. X-map will create a sitemap structured in the menu structure of your website.
SH404SEF is something that anyone who knows Joomla SEO would know. This extension takes care of all the duplicate content, 301 redirects, etc.
Joomla SEO Tips
Customize 404 error pages
The default 404 error page in Joomla is something that you should avoid like the plague.
A blank 404 error page will not only do nothing for your visitors, but it would deter them from coming back as they’d think the link is broken.
Instead, you should try to optimize this page by providing relevant content – maybe links to the Home page or the support page. Or a few lines on what’s wrong with the page and when the website would be back up accompanied with a countdown timer.
Duplicate content is a bit of an issue with Joomla, so you have to pay attention to how you are linking internally.
You need to choose which version would you adopt – the www. or non www. One because you have to link to the same version.
Also about external linking, you cannot control how someone from the outside link to your web page. In that case, you can choose a 301 redirect.
Browser caching is important because it can drastically improve the speed of your website.
And hence there’s no wait time, which subsequently means higher speed.
Increase website speed
There are a lot of ways to improve the speed of your website irrespective of the CMS it’s built on. But here’s another critical aspect besides browser caching that you need to pay attention to Image optimization.
It’s imperative for every web designer to be able to both know how to optimize images and do so for every project.
Sometimes images that would hardly be 25 kb are bloated up to 300 or more kbs just adding to the overall wait time.
The type of server you are on matters
It’s a Joomla thing but using the right server is crucial for both to boost the SEO of your website and to keep it functioning in top order.
The IIS server does not do URL rewriting well so you’re probably going to end up frustrated.
If you have any more tips to add to the list, mention in the comment below so we can include that in too!